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To provide, innovative, enjoyable, engaging and evidence-based bespoke performance psychology services to our clients, ensuring they have the appropriate tools, knowledge and environment to excel and develop in.


Performance Psychology Consultancy


Maiden Psych was born through a desire to provide a bespoke individualised performance psychology service to individuals and teams alike. At Maiden Psych we understand that Sport and performance at all levels from amateur right up to elite comes with many different challenges, both mentally and physically. Through scientifically informed practice we aim to combat such performance challenges and ensure our clients thrive in their chosen sporting theatre.

meet the team


James maiden.

bsc, msc, mbpss

Trainee sport & exercise psychologist

James Maiden is Trainee Sport & Exercise Psychologist with the British Psychological Society (BPS) currently working towards becoming a chartered Sport & Exercise Psychologist with the Health & Care Professions Council (HCPC) and BPS.

James currently work at the University of Winchester within the Sport & Exercise Psychology Department. 


Involved with a variety of individuals from amateur to elite, elite youth athletes and coaches, to academic professionals.

Megan mcilorum.



Megan is a major link in the chain keeping the consultancy running smoothly on a day-to-day basis. Providing essential support to James, Megan is often the first port of call for all email enquiries.


Megan always puts people's health and well-being first and is a key part of the team.

Who we've worked with

"James has been an integral part of me building my captaincy capabilities. He's allowed me to blossom in my strengths but also adjusted the way of thinking about my areas of improvement. I'm honoured to have worked with him."

lauren cheshire


southampton womens fc

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